Common questions about SEO, GEO, and working with Formative Digital
GEO is the practice of optimizing your content and digital presence to be cited, recommended, and featured by AI systems like ChatGPT, Perplexity, Claude, and Google AI Overview. While traditional SEO focuses on ranking in search results, GEO focuses on being the source AI assistants reference when answering questions.
Yes. Traditional SEO and GEO work together. Strong SEO provides the foundation that AI systems trust. Google still processes 8.5 billion searches daily, and good SEO actually improves your GEO results because AI systems often use search rankings as a trust signal.
For SEO, typically 3-6 months for significant ranking improvements. For GEO, we often see AI visibility improvements within 30-60 days as AI systems update their knowledge bases more frequently than Google updates rankings.
We use proprietary monitoring tools that regularly query AI systems with relevant questions and track when your brand is mentioned, cited, or recommended. We provide monthly reports showing your AI mention rate, competitor comparisons, and citation growth.
We work with B2B and B2C companies across many industries including SaaS, professional services (law firms, accountants, consultants), healthcare, real estate, e-commerce, and marketing agencies. If people search for your type of business, we can help.
No. We work on a month-to-month basis. We believe in earning your business through results, not locking you into contracts. Most clients stay with us for years because of the results we deliver.
We offer three packages: Foundation ($997/mo) for businesses starting their AI visibility journey, Growth ($2,497/mo) for scaling businesses, and Dominance ($4,997/mo) for market leaders. Full details are on our pricing page.
Our proprietary content system uses 40 specialized AI agents, each trained on specific copywriting disciplines (research, outlining, writing, editing, fact-checking). This lets us produce high-quality content at scale while maintaining human oversight for quality control.
Start with a free audit. We will analyze your current SEO and AI visibility, show you where you stand versus competitors, and identify your biggest opportunities. Request your free audit here.
Get in touch. We are happy to answer any questions about our services.
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